Need to sell your own product or invention? Maybe you are looking for the right investor?
Product presentation shows your product or service solving a problem. That’s what your potential customers or investors meed to know. Does this thing solve a real problem, or not? Maybe you need to spin it a bit differently if you are approaching investors rather than the market, but the message is similar. Show them why they need this thing. Show it in context. Take the covers off while it is in operation. Fly a camera into it’s guts and point out the key features. Communicate. Do it quickly and cleanly.
That takes more than a Power Point bullet list. Video can be good in some cases, but a talking head can’t really show the product doing its thing. We need both the human connection and a free wheeling camera that can take the viewer on a ride into the machine. And a well modulated human voice-over, combined with a few appropriate background sounds nails it down as a real experience while educating the viewer on every important pont. They don’t call it eye candy for nothing.
A multi-media production house can use 3D animation, professional voice over, sound effects, special visual effects and combine it all into a powerful communication vehicle suitable for a board room, youTube or your website.
John
Tags: business, product presentation, selling
